Rewards programmes have been around for at least a century now, but their significance was never more appreciated. The growing realisation of the importance of loyalty continues to spawn a plethora of loyalty programmes in every industry. The good news is that more and more customers are enrolling themselves into these programmes.
If you are old enough to remember when there were last minute holiday offers abound and sitting in front of the television watching Teletext holidays, hoping to get the information and contact details written down before the screen moved on and having to wait for 33 pages to scroll by, or turned up at the airport with your suitcase packed asking “where can I go to today?”, then things have changed dramatically, or have they?
Basking in 30 degrees, the first annual Prosper² Golf Day organised by MASHIE at Foxhills Club and Resort was a huge success.