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Why Most Loyalty Programmes Fail: One Secret to Success

Why Most Loyalty Programmes Fail: One Secret to Success

Companies spend billions of Pounds in their efforts to improve their customer engagement and to encourage customer loyalty. That makes loyalty programmes one of the most significant business investments. Naturally, they expect this investment to reap sizeable returns too.

However, most of the loyalty programmes fail to produce those returns.

Don’t make it Difficult for Clients to Stay Loyal to You

Don’t make it Difficult for Clients to Stay Loyal to You

An average adult is estimated to make roughly 35,000 decisions per day. Each of us is bombarded with an overwhelming amount of information throughout the day. Advertisements, road safety signs, people, traffic, our chores, work tasks, shopping, entertainment, family commitments and more demand our attention and drain us of our energy.